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IZA
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Advising Policymakers Through the Media
by
Klaus F. Zimmermann
(January 2004)
published in: Journal of Economic Education, 2004, 35 (4), 395-405
Abstract:
In the information age an exchange with the media is part of the duties the economics
profession has to deliver to educate the public and to ensure its position in society. A key
issue is the education of policymakers through the media. It is the silver bullet of policy
advice in comparison to commissioned research and face-to-face advice provided to the
politician. It also pleases the vanity of the scientist: Few economists are willing to sacrifice the
celebrity of public visibility to the effectiveness of face-to-face advice. The paper advertises
for a stronger role of researchers in the public debate and suggests ways to become more
influential. It is argued that in the long run agenda setting is a more promising strategy than
reactive press activities.
Text: See Discussion Paper No. 1001 
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